Four Seasons and Costco Direct-Booking Efforts Irk Travel Advisors
March 13, 2019
Jennifer Doncsecz, owner of VIP Vacations, a storefront agency in Bethlehem, Pennsylvania, that specializes in destination weddings, said she is noticing a trend for hotel companies to encourage direct bookings by promising special perks, usually the same perks that advisors can provide through their consortiums.
“I do know that hotels are operating under thin margins, but it’s a mistake to jeopardize relationships with advisors,” she said. “I’m not going to recommend a hotel that I think is trying to steal my clients. The little guys can fight back — Carnival Cruise Line learned this years ago.”
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